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On August 26, the US Department of Labor announced that it caused a home health agency in Buffalo, MN to pay $150,043 in back overtime pay to 144 workers. The Department of Labor states that the Fair Labor Standards Act requires employees be paid time and a half for work over 40 hours per...
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In the next 12 to 36 months, electronic health records (EHRs) will become one of the many examples illustrating the strong interconnectedness of clinical issues – administration – and marketing. Now, CMS, state medical boards, and medical specialty boards are all working together to encourage doctors to start sending all their orders electronically and...
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Quick! Name a Good Place to Call for Home Infusion! The first place that you name has your top of mind awareness. The minds of every nurse, physician, and PA contain lists of health care providers. Your position on the lists determines the number of referrals you receive. More importantly, you can control your...
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• Home Health Care Sales and Marketing • • Physical Therapy • • Hospice Care • • Home Infusion • • Medical Equipment & Supplies • Welcome to our online magazine, the BMA – AdVisor. This free service from Brazzell Marketing Agency, is dedicated to sharing marketing success strategies specific to referral-based health care providers (like the types of...
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Business owners often think of sales and marketing as one thing. Understanding the difference between sales and marketing can help managers create more effective business plans. Sales is one important component of marketing. However, using sales as if it were 90% of marketing creates situations where businesses get less than the maximum return on their marketing investment. Marketing is the entire...
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By Michael Giudicissi, CSC, CHCSP, CPDSP As a sales manager, you may track many different pieces of data from your reps. One of the very telling ratios to keep in mind is the Sales Calls per Referral ratio. There are actually 3 version of this ratio you may want to keep an eye on....
“I send referrals to the last person who brought me lunch.” Even if a doctor has not been this forthright with you, most of you probably have wondered if this is not true. The referral-based provider might think this doctor is just being selfish. In truth, this doctor is really saying that he does...
For background on this article, read: New Medicare Rule Could Cut Your Business by 40% CMS issued a press release with the information below. Many home health agencies and home medical equipment (HME) companies will read this and think, “crisis averted.” Not so fast. CMS has reversed its decision to drop a bomb on...
This Rule Takes Effect Next Week. Act Now to Protect Your Patients and Your Industry. As of July 6, 2010, up to 40% of doctors who order home health services may no longer be able to do so. For years, the Centers for Medicare & Medicaid Services have urged doctors to enroll in PECOS...
Even if your business does not have a website, here’s a description of how you can and why you should get on the first page of Google searches for free with about 30 minutes or less of non-technical work. You sign-up with Google at www.Google.com/places. Home health agencies and physical therapy practices often express...
A large part of branding is being able to trigger deep portions of people’s memory to make your company feel familiar and trustworthy. Doctors may or may not remember your company name when they hear it or see it in print. This is why we use logos to enhance the memorability of your brand. ...
Here’s an easy tip for making your current website address easier to read and remember. This tip will make your website address more effective when you are listing it on brochures, business cards, fax cover sheets, etc. Most website addresses have multiple words or elements. Capitalize the first letter of each word and type...
“Familiarity breeds contempt,” or so the old saying goes. In healthcare marketing, familiarity breeds trust. Doctors and patients prefer to work with those whom they know. They might know you from a previous work place, church, or recreational activities, and this relationship gives you the edge when it comes to getting future referrals. However, even in small communities,...
By Michael Giudicissi, CSC, CHCSP, CPDSP (2008) Six Vital Questions for Home Health Care Sales Reps I coach salespeople. That is, I don’t manage them…but rather I focus on coaching to bring out the best in them in order to maximize their results. I never met in person most of the 150 or so...
