A Success Strategy from Drug Company Marketing Inasmuch as Big Pharma boasts some of the highest profit margins in the world, their business models including their impressive marketing strategies deserve study.  In this article, we explore one strategy in their advertising that makes all their advertising endeavors more successful.  In 1997, the US Supreme...
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Have you ever had the experience of seeing an employee’s name in print and being unable to remember who that person is?  Later, you see the person’s face, and the visual input unlocks a portion of your mind full of memories about the person.  Your logo works the same way.  It increases the memorability...
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