This Rule Takes Effect Next Week. Act Now to Protect Your Patients and Your Industry. As of July 6, 2010, up to 40% of doctors who order home health services may no longer be able to do so. For years, the Centers for Medicare & Medicaid Services have urged doctors to enroll in PECOS...
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Archive for June, 2010
New Medicare Rule Could Cut Your Business by 40%
How to Get on the First Page of Google – FREE
Even if your business does not have a website, here’s a description of how you can and why you should get on the first page of Google searches for free with about 30 minutes or less of non-technical work. You sign-up with Google at www.Google.com/places. Home health agencies and physical therapy practices often express...
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Enhance Your Branding with Fonts
A large part of branding is being able to trigger deep portions of people’s memory to make your company feel familiar and trustworthy. Doctors may or may not remember your company name when they hear it or see it in print. This is why we use logos to enhance the memorability of your brand. ...
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How to Show Your Website Address in Print
Here’s an easy tip for making your current website address easier to read and remember. This tip will make your website address more effective when you are listing it on brochures, business cards, fax cover sheets, etc. Most website addresses have multiple words or elements. Capitalize the first letter of each word and type...
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Personal Relationships vs. Brand Relationships
“Familiarity breeds contempt,” or so the old saying goes. In healthcare marketing, familiarity breeds trust. Doctors and patients prefer to work with those whom they know. They might know you from a previous work place, church, or recreational activities, and this relationship gives you the edge when it comes to getting future referrals. However, even in small communities,...
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Six Vital Questions
By Michael Giudicissi, CSC, CHCSP, CPDSP (2008) Six Vital Questions for Home Health Care Sales Reps I coach salespeople. That is, I don’t manage them…but rather I focus on coaching to bring out the best in them in order to maximize their results. I never met in person most of the 150 or so...
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The Role of Motivation in Sales Management
By Michael Giudicissi, CSC, CHCSP, CPDSP (2007) If you’re a home health care sales manager, you’re tasked with many responsibilities. One of the other primary responsibilities in sales management is the motivation of the sales team. Now I know, you’re probably saying “Michael, the reps need to motivate themselves……how much can we be expected...
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