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Archive for August, 2010

Electronic Health Records Soon to be a Marketing Issue

August 19, 2010
Electronic Health Record Incentive Program - CMS Logo

In the next 12 to 36 months, electronic health records (EHRs) will become one of the many examples illustrating the strong interconnectedness of clinical issues – administration – and marketing.  Now, CMS, state medical boards, and medical specialty boards are all working together to encourage doctors to start sending all their orders electronically and...
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Top of Mind Awareness

August 18, 2010
Top-of-Mind-Awareness Image

Quick! Name a Good Place to Call for Home Infusion! The first place that you name has your top of mind awareness.  The minds of every nurse, physician, and PA contain lists of health care providers.  Your position on the lists determines the number of referrals you receive.  More importantly, you can control your...
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