• Home Health Care Sales and Marketing • • Physical Therapy • • Hospice Care • • Home Infusion • • Medical Equipment & Supplies • Welcome to our online magazine, the BMA – AdVisor. This free service from Brazzell Marketing Agency, is dedicated to sharing marketing success strategies specific to referral-based health care...
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Archive for June, 2011
Welcome
New Study Validates Brazzell’s Referral Doubling Strategy
A new study completed this week provides continuing validation of a marketing strategy that Brazzell Marketing Agency calls the “Referral Doubling Strategy.” The study finds that home health care agencies using the strategy are more likely to experience growth and that their rate of annual growth is 375% above average (38% vs. 8%). One...
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Automated Hospital Referral System may be Illegal Says OIG
On May 20, the Office of the Inspector General (OIG) released an advisory opinion that calls into question discharge referral systems currently in popular use by hospitals and home care agencies. Automated, electronic referral systems have recently grown in popularity. Hospital discharge planners use these systems to input the details of a patient being...
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When Gifts are Illegal
The practice of referral-based healthcare providers giving gifts and meals to referral sources is a regulatory minefield at best. Various authorities have noted increased scrutiny from the Office of the Inspector General (OIG) in the home health industry of late. The relevant regulations, however, apply equally to all referral-based healthcare providers accepting Medicare or...
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