A new study completed this week provides continuing validation of a marketing strategy that Brazzell Marketing Agency calls the “Referral Doubling Strategy.” The study finds that home health care agencies using the strategy are more likely to experience growth and that their rate of annual growth is 375% above average (38% vs. 8%). One of the eight Brazzell clients followed in the study more than doubled their total census during the study period. Click here to download the full report: Effectiveness Review 2011
Brazzell Marketing Agency promotes a marketing strategy for referral-based health care providers. This includes home health care, physical therapy, and hospice. Based on an initial success experienced in 2001 and two other doubling or near-doubling successes reported in later years, Brazzell calls their marketing strategy “The Referral Doubling Strategy.” Brazzell provides a free presentation explaining exactly how to conduct the strategy, but only to verifiable health care providers who are not in competition with Brazzell Marketing Agency clients. Health care providers can request the Referral Doubling Strategy presentation from this page of the company website:
http://brazzellmarketing.com/HomeHealth.htm
In 2010, Brazzell Marketing Agency gained the ability to obtain all Medicare cost reports for home health, hospitals, skilled nursing facilities, and hospice. Brazzell uses this information to offer The Brazzell Report for home health market analysis. Having almost all home health cost report information has given Brazzell Marketing Agency new opportunity to perform more thorough analysis of the ongoing effectiveness of “The Referral Doubling Strategy.”
The study completed in early June compares eight home health agencies using the Referral Doubling Strategy to 16 comparison agencies. Comparison agencies are either direct competitors of the strategy agency or in the same geographic region. Researchers chose comparison agencies that were as close as possible to the same size as the strategy agency.
Positive results seemed equally likely for home health agencies in both urban and rural settings. Positive results also seemed equally likely regardless of the size of the client. Clients realizing positive results ranged in annual census from 50 to 5,892 patients. The most current and comprehensive review possible for this marketing strategy justifies the name, “The Referral Doubling Strategy.”
