A Success Strategy from Drug Company Marketing Inasmuch as Big Pharma boasts some of the highest profit margins in the world, their business models including their impressive marketing strategies deserve study. In this article, we explore one strategy in their advertising that makes all their advertising endeavors more successful. In 1997, the US Supreme...
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Advertising
Learn the industry secrets for using various media to reach multiple people at once and to effectively inspire a desired action.
Condition Specific Advertising
What is the Face of Your Company?
Have you ever had the experience of seeing an employee’s name in print and being unable to remember who that person is? Later, you see the person’s face, and the visual input unlocks a portion of your mind full of memories about the person. Your logo works the same way. It increases the memorability...
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Making Your Ads Work
Choosing the Right Frequency Business owners lament over wasted advertising investments too often. The most common saboteur for small business advertising plans is inadequate frequency. In marketing, frequency refers to the number of times a message reaches a customer. Business owners frequently overestimate the impact one exposure should have on a customer. When considering...
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The Unspoken Message Rings Most True
“Each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.” Dr. Marshall McLuhan, Understanding Media: The Extensions of Man. The philosophy of Marshall McLuhan offers insight into issues with which business managers still grapple today. McLuhan coined the phrase, “The medium is the message.” In the...
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