A new study completed this week provides continuing validation of a marketing strategy that Brazzell Marketing Agency calls the “Referral Doubling Strategy.”  The study finds that home health care agencies using the strategy are more likely to experience growth and that their rate of annual growth is 375% above average (38% vs. 8%). One...
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Business owners often think of sales and marketing as one thing. Understanding the difference between sales and marketing can help managers create more effective business plans. Sales is one important component of marketing. However, using sales as if it were 90% of marketing creates situations where businesses get less than the maximum return on their marketing...
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