By Michael Giudicissi, CSC, CHCSP, CPDSP We’ve been getting this question frequently over the past 6 months…”How do we integrate social media into our sales and marketing strategy?” Good question, and one with many answers depending on how you currently employ social media in your agency. Here are a few thoughts… 1. The more...
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In the next 12 to 36 months, electronic health records (EHRs) will become one of the many examples illustrating the strong interconnectedness of clinical issues – administration – and marketing.  Now, CMS, state medical boards, and medical specialty boards are all working together to encourage doctors to start sending all their orders electronically and...
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Even if your business does not have a website, here’s a description of how you can and why you should get on the first page of Google searches for free with about 30 minutes or less of non-technical work. You sign-up with Google at www.Google.com/places. Home health agencies and physical therapy practices often express...
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Here’s an easy tip for making your current website address easier to read and remember.  This tip will make your website address more effective when you are listing it on brochures, business cards, fax cover sheets, etc.  Most website addresses have multiple words or elements.  Capitalize the first letter of each word and type...
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In the United States, the best domain names end with .com or .org.  This is the domain name structure to which Americans have grown accustomed.  People are so used to domain names ending this way that they will reflexively type .com at the end of a domain name even when it doesn’t belong there....
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