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Marketing Essentials for Referral-Based Health Care Providers

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Tidbits

Short tips for referral-based health care marketing.

Caregiver Scheduling – How to Cut Your Transportation Costs up to 30%

April 8, 2011

Over the last 10 years, industries outside home health have found ways to save money by using software solutions to route their service and delivery staff along the most efficient paths to their destinations. Case studies demonstrate savings of up to 30% or more of transportation costs. Despite the existence of low-cost solutions that...
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Dramatic Increase Seen in Patients Going from Hospitals to Home Care

March 10, 2011
AHRQ

Health News Digest reports that the number of patients who needed home health care after being discharged from hospitals surged by about 70 percent (2.3 million to 4 million) from 1997 to 2008, according to the latest News and Numbers from the Agency for Healthcare Research and Quality (AHRQ).  Get the full story here:...
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Home Health Agency Pays $150K in Back Overtime Pay

September 3, 2010
Seal US Department of Labor

On August 26, the US Department of Labor announced that it caused a home health agency in Buffalo, MN to pay $150,043 in back overtime pay to 144 workers. The Department of Labor states that the Fair Labor Standards Act requires employees be paid time and a half for work over 40 hours per...
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Electronic Health Records Soon to be a Marketing Issue

August 19, 2010
Electronic Health Record Incentive Program - CMS Logo

In the next 12 to 36 months, electronic health records (EHRs) will become one of the many examples illustrating the strong interconnectedness of clinical issues – administration – and marketing.  Now, CMS, state medical boards, and medical specialty boards are all working together to encourage doctors to start sending all their orders electronically and...
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How to Get on the First Page of Google – FREE

June 14, 2010
How to Get on the First Page of Google – FREE

Even if your business does not have a website, here’s a description of how you can and why you should get on the first page of Google searches for free with about 30 minutes or less of non-technical work. You sign-up with Google at www.Google.com/places. Home health agencies and physical therapy practices often express...
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How to Show Your Website Address in Print

June 12, 2010
How to Show Your Website Address in Print

Here’s an easy tip for making your current website address easier to read and remember.  This tip will make your website address more effective when you are listing it on brochures, business cards, fax cover sheets, etc.  Most website addresses have multiple words or elements.  Capitalize the first letter of each word and type...
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Stuck with a .net, .biz, or .us domain name?

January 3, 2010

In the United States, the best domain names end with .com or .org.  This is the domain name structure to which Americans have grown accustomed.  People are so used to domain names ending this way that they will reflexively type .com at the end of a domain name even when it doesn’t belong there....
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