“Excellent firms don’t believe in excellence, only in constant improvement and constant change.” – Tom Peters, a renowned management consultant - Business always has been and always will be about “What have you done for me lately?”  From the way you respond to your employees to the way your referral sources respond to your...
Read More »

When used correctly, your logo enhances the memorability of your agency or practice. There are a number of things that rookie designers will do to undermine the effectiveness of your company logo. Know what the common errors are, so you can manage the people who are managing your company logo. Blending Effects: “Blending effects”...
Read More »

A large part of branding is being able to trigger deep portions of people’s memory to make your company feel familiar and trustworthy.  Doctors may or may not remember your company name when they hear it or see it in print.  This is why we use logos to enhance the memorability of your brand. ...
Read More »

“Familiarity breeds contempt,” or so the old saying goes. In healthcare marketing, familiarity breeds trust. Doctors and patients prefer to work with those whom they know. They might know you from a previous work place, church, or recreational activities, and this relationship gives you the edge when it comes to getting future referrals. However, even in small communities,...
Read More »

Have you ever had the experience of seeing an employee’s name in print and being unable to remember who that person is?  Later, you see the person’s face, and the visual input unlocks a portion of your mind full of memories about the person.  Your logo works the same way.  It increases the memorability...
Read More »