“Excellent firms don’t believe in excellence, only in constant improvement and constant change.” – Tom Peters, a renowned management consultant - Business always has been and always will be about “What have you done for me lately?”  From the way you respond to your employees to the way your referral sources respond to your...
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Quick! Name a Good Place to Call for Home Infusion! The first place that you name has your top of mind awareness.  The minds of every nurse, physician, and PA contain lists of health care providers.  Your position on the lists determines the number of referrals you receive.  More importantly, you can control your...
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Choosing the Right Frequency Business owners lament over wasted advertising investments too often.  The most common saboteur for small business advertising plans is inadequate frequency. In marketing, frequency refers to the number of times a message reaches a customer. Business owners frequently overestimate the impact one exposure should have on a customer.  When considering...
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