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A new study completed this week provides continuing validation of a marketing strategy that Brazzell Marketing Agency calls the “Referral Doubling Strategy.” The study finds that home health care agencies using the strategy are more likely to experience growth and that their rate of annual growth is 375% above average (38% vs. 8%). One...
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The practice of referral-based healthcare providers giving gifts and meals to referral sources is a regulatory minefield at best. Various authorities have noted increased scrutiny from the Office of the Inspector General (OIG) in the home health industry of late. The relevant regulations, however, apply equally to all referral-based healthcare providers accepting Medicare or...
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“Excellent firms don’t believe in excellence, only in constant improvement and constant change.” – Tom Peters, a renowned management consultant - Business always has been and always will be about “What have you done for me lately?” From the way you respond to your employees to the way your referral sources respond to your...
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Many of you were probably told to never name the competition. Naming the competition in your advertising or sales efforts is tantamount to buying advertising for them. Naming the competition runs the risk of familiarizing one of your loyal customers with one of your competitors for the first time. However, in marketing, spoils go...
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Quick! Name a Good Place to Call for Home Infusion! The first place that you name has your top of mind awareness. The minds of every nurse, physician, and PA contain lists of health care providers. Your position on the lists determines the number of referrals you receive. More importantly, you can control your...
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• Home Health Care Sales and Marketing • • Physical Therapy • • Hospice Care • • Home Infusion • • Medical Equipment & Supplies • Welcome to our online magazine, the BMA – AdVisor. This free service from Brazzell Marketing Agency, is dedicated to sharing marketing success strategies specific to referral-based health care...
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