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A new study completed this week provides continuing validation of a marketing strategy that Brazzell Marketing Agency calls the “Referral Doubling Strategy.” The study finds that home health care agencies using the strategy are more likely to experience growth and that their rate of annual growth is 375% above average (38% vs. 8%). One...
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The practice of referral-based healthcare providers giving gifts and meals to referral sources is a regulatory minefield at best. Various authorities have noted increased scrutiny from the Office of the Inspector General (OIG) in the home health industry of late. The relevant regulations, however, apply equally to all referral-based healthcare providers accepting Medicare or...
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Health News Digest reports that the number of patients who needed home health care after being discharged from hospitals surged by about 70 percent (2.3 million to 4 million) from 1997 to 2008, according to the latest News and Numbers from the Agency for Healthcare Research and Quality (AHRQ). Get the full story here:...
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Fungible: able to replace or be replaced by another identical item, mutually interchangeable. - The New Oxford American Dictionary In marketing, fungible simply means that the customer does not perceive a difference between your product or service and the competitor’s product or service. Gasoline serves as a good case in point. Most oil companies...
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Even if your business does not have a website, here’s a description of how you can and why you should get on the first page of Google searches for free with about 30 minutes or less of non-technical work. You sign-up with Google at www.Google.com/places. Home health agencies and physical therapy practices often express...
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• Home Health Care Sales and Marketing • • Physical Therapy • • Hospice Care • • Home Infusion • • Medical Equipment & Supplies • Welcome to our online magazine, the BMA – AdVisor. This free service from Brazzell Marketing Agency, is dedicated to sharing marketing success strategies specific to referral-based health care...
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With the ability to provide high numbers of highly profitable referrals, orthopedic surgeons stand apart as the most desirable referral source for Medicare certified home health and for physical therapy. Considering all the companies vying for the attention of orthopedic surgeons, what do you do to win them over and retain their loyalty? One effective...
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